So, why do I need a website? There is a wide range of websites out there, from large, professional e-commerce sites through to individual one-person micro-sites, some of which might just be a single page. Here we have a closer look at why you might need a website and what you might do with it.
Perhaps obviously, one of the main purposes of a website is for it to serve as an online brochure. Going online makes it much more cost-effective to get your product brochure in front of a large audience than the old-fashioned way of printing and distributing. Social networking sites and email newsletters are now proving a simple but effective way to promote websites, and this works well both for small and large businesses. Pretty much everyone uses Facebook – think of how influential social media can be and tap into that! You will need to update social media pages regularly, but after a while you will begin to see the benefit.
You’ll need great photographs. If you can afford a professional photographer to create product shots, then go ahead. If that’s beyond your budget, then use the best camera to hand and photograph in natural light if possible with a neutral background. Don’t forget to crop your images to make your product the centre of attention, and take care to show different angles if appropriate. Websites are an affordable way for a small micro business to compete against the big boys – pay attention to detail with images and text and you really can start to level the playing field.
If you want to not just sell products, but perhaps also influence customers or create perceived value for your business, a great-looking website is the way to go! Your own website provides the perfect stage for showing off great products, but in addition it can provide a platform for telling your company’s back story, which should never be underestimated. A good story will help sell products by connecting you to your customers and will help cement you in their minds. And the best story? The only one which is likely to sound real is the one which is the truth. We all have a story to tell – so tell yours with genuine warmth, passion and honesty.
Your website can be developed by adding to your product brochure with pages that might make your customer stick around a little longer – think press releases, industry information, behind-the-scenes snippets, user guides or competitions. What will work for you?